Grwoth Pangs - Engage

Growth Pangs

Engaging the key stake holders in dialogue to understand their views and share the promoters' and governments' view is the need of the hour. Corporates, starting from Reliance should heed to this intelligentsia's call and engage the masses in a continuous dialogue.

Corporate giants moving in to retail business is definitely encroaching in to another business persons territory and it reflects poorly off the corporates capabilities to move into new territories where entrenched players exist. The rush in to occupy window's space in markets across the country with out understanding the locale conditions, can be described as simple bad planning

To retain the first mover advantage if the corporates like Reliance move in at breakneck speed, they may definitely maximise the foot falls at their stores, but risk causing irreparable damage to the entire model. Better sense should prevail on these organizations, who should engage well intentioned local NGOs, to explain their plans and address issues which may be thrown up in such engagements. They should move in to occupy in steps and not rush in as they have done now.

With the larger than life size image which these corporates occupy in the minds of rural folk (read Rakshashas), it is easy for other vested interests to move in to exploit and create panic.

It is still not too late for the corporate to appreciate the errors they have committed and correct it by engaging with the stake holders.